PSYC 365: Behaviour Modification Principles (Rev. C2) Report a Broken Link

Psychology 365: Behaviour Modification Principles introduces students to the field of applied behaviour analysis, which is concerned with understanding behaviour problems and solving those problems by applying behaviour-change techniques.

Required Readings

Assignment 2


Early. C. J. (1968). Attitude learning in children. Journal of Educational Psychology, 59(3), 176-180.
Moore, L. P. Moore, J. W., & Hauck, W. E. (1982). Conditioning children's attitudes toward alcohol, smoking, and drugs. The Journal of Experimental Education, 50(3), 154-158.
Stuart, E. W. Shimp, T. A., & Engle, R. W. (1990). Classical conditioning of negative attitudes. In NA--Advances in consumer research, 17, eds, M. E. Goldberg, G. Gorn, & R. W. Pollay, pp. 536-540. Provo, UT: Association for Consumer Research.