New pressures on leaders today compel them to create conditions that engender high performance. To this end, leaders are expected to display attributes such as courage, character, and commitment from the "inside out," and they are expected to create cultures of high performance that move well beyond the command and control style. Coaching is part of this movement. However, effective coaching requires specific skills to help improve the performance of oneself and others. Coaching begins on the inside, as a coach must harness his or her own motivations, sense of purpose, belief in possibilities, sense of meaning, and ability to change. Leaders who coach others build supportive relationships, communicate, and provide feedback that coachees can hear and apply. The end goal is to enable others to become more effective.