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LSCI-572: Strategic Communications Report a Broken Link

This course is for managers who want to tap into the power of strategic communication to increase productivity in the workplace. Recognizing that managers are routinely required to communicate in ways that help other people get work done in organizations, the course focuses on both the style and substance of strategic communication. The focus on style explores how managers’ own ways of communicating influence their effectiveness, while the focus on substance supports managers in building their capacity to communicate in ways that achieve desired outcomes.
 

Required Readings

Lesson 1

Reading 1: Griffin, T. (2020, November 16). How to adapt the way you communicate to different situations. wikiHow. https://www.wikihow.com/Adapt-the-Way-You-Communicate-to-Different-Situations
Reading 2: O’Rourke, J. S. (2019). Chapter 1: Management communication in transition. In Management communication: A case analysis approach (6th ed. pp. 1–11). Routledge.
Reading 3: Farrelly, G. (2022). Delegating communication work. Athabasca University.

Lesson 2

Reading 4: Farrelly, G. (2021). Conducting an audience analysis.
Reading 5: McDaniel, L. (2013). Business writing is like a road trip: But make sure you know where you're going. Communication World, 30(5), 9–11.
Reading 6: Whitworth, B., & Riccomini, B. (2005). Unlocking higher employee performance. Communication World, 22(2), 18–22.

Lesson 3

Reading 7: Farrelly, G., & Rutherford, R. (2022). Persuasive communication.
Reading 8: Tormala, Z., & Rucker, D. (2015). How certainty transforms persuasion. Harvard Business Review, 93(9), 96–103.
Reading 9: McDaniel, L. (2013). What’s in it for me? Communication World, 30(7), 10–12.
Reading 10: Farrelly, G. (2021). Determining a media mix.
Reading 11: Davitian, L. (n.d.). Framework for strategic communications planning. Center for Media & Democracy. https://www.cctv.org/resources/for-nonprofits/tool/strat-com-101/framework?page=3
Reading 12: O'Brien, J. (2019, March 19). 5 technology trends that are changing business communication. Communication World. https://cw.iabc.com/2019/03/19/5-technology-trends-that-are-changing-business-communication/
Reading 13: Farrelly, G. (2022). How to write business reports.

Lesson 4

Optional Readings
Farrelly, G. (2022). Effective document design.
Farrelly, G. (2022). Professional communication style and tone.
Global Alliance for Accessible Technologies and Environments. (n.d.). Chapter 3: Implementation strategies. In GAATE, Accessible information and communication: A guide for small business (pp. 29–56). https://oaa.on.ca/OAA/Assets/Documents/AIC_Guide_GuideforSmallBusiness.pdf