CMNS 444/GOVN 444: Media Relations Report a Broken Link

This course relies on theories of the mass media in order to address the role of media relations in organizations and the practice of media relations in the context of both old and new media. The course discusses current issues and topics in order to explore the historically complex relationship between journalists and media relations practitioners.

Unit 1—Producing the News: The Role of Media Relations


Unit 2—News Media and Public Relations: A Mutual Evolution


Unit 3—Effective Media Relations: No Accident


Media Relations Policy Websites
NEXEN Inc.
Media Monitoring and Analysis Firms
CNW Group

Unit 4—Constructing the News: Tools and Strategies


Unit 5—“New Media” Relations


Unit 6—Corporations, Critics, and Other Challenges


Supplementary Reading