CMNS 444/GOVN 444: Media Relations (Rev. C2) Report a Broken Link

This course relies on theories of the mass media in order to address the role of media relations in organizations and the practice of media relations in the context of both old and new media. The course discusses current issues and topics in order to explore the historically complex relationship between journalists and media relations practitioners.

Unit 1—Producing the News: The Role of Media Relations

Unit 2—News Media and Public Relations: A Mutual Evolution

Unit 3—Effective Media Relations: No Accident

Media Relations Policy Websites
Media Monitoring and Analysis Firms
CNW Group

Unit 4—Constructing the News: Tools and Strategies

Unit 5—“New Media” Relations

Unit 6—Corporations, Critics, and Other Challenges

Supplementary Reading