This course relies on theories of the mass media in order to address the role of media relations in organizations and the practice of media relations in the context of both old and new media. The course discusses current issues and topics in order to explore the historically complex relationship between journalists and media relations practitioners.
Cariou, W., & McArthur, N. (Directors). (2009). Land of oil and water [Film]. Winnipeg Film Group. |
Media Relations Policy Websites |
Media Monitoring and Analysis Firms |
CNW Group |
Maurier, R., & Kuntz, R. (n.d.). Media relations: Helping a post-secondary institution meet its needs. Edmonton, AB: The Northern Alberta Institute of Technology. Please contact the library for your copy of this reading. Unlike other readings, it is no longer available through a link. |
Supplementary Reading |
Media Concentration and Related Issues.
The above reading cannot be
accessed. Please contact your instructor on how to proceed in regards to this
material. |