In this course for would-be or practicing entrepreneurs, you will learn about the characteristics of entrepreneurs, how entrepreneurial activities are formed, how to acquire know-how by developing entrepreneurial and managerial competencies and skills, and how to apply the entrepreneurial model of vision for developing your own business.
A description of this course can be found at the following website: https://business.athabascau.ca/graduate-program/new-venture-development-envd-612/.
Reading 13: Industry Canada. (2003). Garrison Guitars. In The practice of innovation: Seven Canadian firms in profile [Cat. No. lu4-38/1-2003]. Ottawa, ON: Government of Canada.
Please read this case overview, then watch the interview of Chris Griffiths, the founder of Garrison Guitars.