Ferriman, J.  (2017).  E-Learning Industry Worth $325 Billion by 2025.  Learndash.com.

Carabaneanu, L., Trandfir, R., & Mazilu, M. I. (2006). Trends In e-learning.  Ser. A, Research Reports 5, Tampere Polytechnic, ISBN 952-5264-46-7 3, 106-111

Seimens, G.  (2003).  If I wanted to make money in e-learning … here’s what I’d do.  Elearnspace.org.

Bates, T.  (2012).  e-learning outlook for 2012: will it be a rough ride?. online learning and distance education resources.

Bates, T.  (2013). Is there a future for distance education.  Blog.

Educause. The Future of Learning Environments.  YouTube Video

What-When-How.com, (nd.). Diverse Models of Distance Teaching Universities.  Web Article.

Ashcroft, P.  (2013).  Foundations of a Corporate University.  AU Masters Thesis.

When opening this link, the browser may default to https. Please check the URL in the URL box uses http in order to view this thesis.

Schaefer, P.  (2006).  Why small businesses fail: Top 7 reasons for startup failure.  Attard Communications, Inc.

Zahorsky, D.  (nd.).  The winning elements of business proposals.  the balance.

AllBusiness Editors, (nd.) Start-up basics. allBusiness Your small business advantage.

WorldWideLearn (nd).  Benefits of E-Learning.

Pappas, C.  (2015).   The Top eLearning Statistics And Facts For 2015 You Need To Know.  elearningindustry.com. 

Shaik, N.  (2005).  Marketing distance learning programs and courses:  A relationship marketing strategy.  DLA 2005 Conference Jekyll Island, Georgia, June 5 – 8, 2005.

Berry, T. (nd.).  Add competitive analysis to your marketing plan.  Mplans.com. 

Tutor2u (nd.).  The role of competitor analysis.

McNamara, C.  (nd.).  Strategic planning (in non-profit or for-profit organizations.  Free Management Library.

(For McNamara concentrate on the sections: Understanding of Strategic Planning; Preparation for Strategic Planning; & Setting Strategic Direction.  The rest of the site relates to the next lesson.)

Skills2Lead  (nd.).  Writing a vision statement.

MarketingTeacher.com.  (nd.).  SWOT Analysis.

Ward, S.  (2017). SWOT Example (Strengths, Weaknesses, Opportunities, Threats)A SWOT Analysis Example for a Marketing Action Plan.  thebalance.com.

Steps of the Strategic Planning Process. 

Van der Werff, T. J.  (nd.).  Strategic planning for fun and profit.

Structuring Options

Ozyasar, H.  (nd.). How to Determine Organizational Structure. eHow.  NOTE:  Read at least the different articles linked from this page

Kokemuller, N. (2017).  Vertical and Horizontal Organizational Structure.  bizfluent.  NOTE:  Read at least the different articles linked from this page.

Calculating Fees

Krus, K.  (nd.).  Measuring the total cost of e-Learning.  Brainseed Interactive. watch. learn. grow

Sandlin, E. F.  (2014).  Too Much? Too Little? How to Set Fees for Your New Consulting Business.  entrepreneur.com

Human Resources

Williams, P.  (2000). Making informed decisions about staffing and training:  Roles and competencies for distance education programs in higher education.  Online Journal of Distance Learning Administration, 3(2). University of West Georgia, Distance Education Center.

Marshak, R.J.  (2007).  The Hidden Dimensions of Organizational Change.  SCInsights, Vol 1:2, July 2007. (pdf)

Zahorski, D. (2016). Get your personal credit history in shape before applying for a loan. thebalancesmb.com

Business Development Bank, BDC.ca.  (nd.).   7 Sources of start-up financing sources.

To learn more about financial planning it is recommended you review the following articles:

Ward, S. (2018).  Writing the business plan: The financial plan.  thebalancesmb.com. 

Richards, D.  (2016).  Writing a business plan - Financial projections.  thebalancesmb.com.

McNamara, C. (nd.).  All about financial management in business. Free Management Library.

Spilker, T. (2004). How to make cash flow projections.  The Grantsmanship Centre. (pdf download)

Vohwinkle, J.  (2018).  Basic budgeting tips everyone should know.  the balance.

Lesson 1

Keaster, R.  (2005). Distance education and the academic department:  The change process.  Educause Quarterly, 28(3).

Kotter International.  (nd.).  Kotter Principles – 8 Steps for leading change. 

Fernadez, S., & Rainey, H. G.  (2006). Managing successful organizational change in the public sector.  Public Administration Review, March/April 2006.

Fortino, A., & Wolf, P. P.  (2007). Going the distance.  BizEd, January/February 2007.

Balanced Scorecard Institute (nd.). Balanced scorecard basics.

Marcus, S.  (2004). Leadership in distance education: Is it a unique type of leadership – A literature review.  Online Journal of Distance Learning Administration, 7(1).  State University of West Georgia, Distance Education Center.