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MKTG 414v10: International Marketing and Exporting Report a Broken Link

Lesson 1

Supplemental Reading
Calof, J. L., & Beamish, P. W. (1994). The right attitude for international success. Business Quarterly, 59(1), 105-110.

Lesson 2

Supplemental Readings
Baggonkar, S. (2010).  Tata tests markets for Nano export. Business Standard (2013, Jan 20). 
Tatas begin export of Nano car. (2011). The Times of India (2011, May 9). 

Lesson 4

Required Readings
The Canadian Trade Commissioner Service. (2019). Step-by-step Guide to Exporting.

Read Section 6.4 Free Trade Agreements, pages 39-45.
Government of Canada Justice Laws website. (2019). Corruption of Foreign Public Officials Act.

Lesson 5

Supplemental Reading
Glover, M. K. (1990). Do’s and taboos: Cultural aspects of international business. Business America, 111(15), 2–6.

Lesson 6

Supplemental Reading
Zwisler, C. (2015). Legal and regulatory considerations in global franchising. Franchising World,  (47)6, 26–27.

Lesson 9

Required Reading
Loyka, J. J., & Powers, T. L. (2003). A model of factors that influence global product standardization. Journal of Leadership and Organizational Studies, 10(2), 64-72.

Lesson 10

Required Reading
The Canadian Trade Commissioner Services. (2019). Step-by-step Guide to Exporting.

Read Step 10 Selling Online: e-Commerce for Exporters, pages 70–78.

Lesson 11

Supplemental Readings
Kim, Y., Baek, T.H., Yoon, S., Oh, S., & Choi, Y.K. (2017). Assertive environmental advertising and reactance: Differences between South Koreans and Americans. Journal of Advertising, 46(4), 550-564.
Lin, C. A. (2001). Cultural values reflected in Chinese and American television advertising. Journal of Advertising, 30(4), 83–94.
Zhang, Y., & Gelb, B. D. (1996). Matching advertising appeals to culture: The influence of products' use conditions. Journal of Advertising, 25(3), 29–46. 

Lesson 12

Supplemental Reading
Martín-Herrán, G., Sigué, S.P., & Zaccour, G. (2010). The dilemma of pull and push price promotions.  Journal of Retailing, 86(1), 51-68.

Lesson 13

Supplemental Reading
Assmus, G., & Wiese, C. (1995). How to address the gray market threat using price coordination. Sloan Management Review, 36(3), 31–41.