Supply chain management has taken the basic premise of logistics and moved it outside of the company. No company operates in a vacuum; as the 17th century poet, John Donne, said, “No man is an island entire unto itself.” For every focal firm there is probably a myriad of suppliers and customers as well as competitors. Supplier development and customer relationship management are just two trends emerging from this new focus on the partnering firms with which a company does business.
What are supply chains and supply chain management? Moreover, how should we think about them strategically? For many progressive companies, managing their supply chain is an essential part of their competitive and corporate strategy.
The focus of this course thus becomes an understanding of supply chain management in the context of providing a competitive advantage to your company.