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MKTG 466v9: Marketing Research Report a Broken Link

Introductory Lesson

Supplementary Resources
Evans, M., Hole, R., Berg, L.D., Hutchinson, P., & Sookraj, D. (2009, January 1). Common Insights, Differing Methodologies: Toward a Fusion of Indigenous Metholodogies, Participatory Action Research, and White Studies in an Urban Aboriginal Research Agenda. Qualitative Inquiry, 15(5), 893–910.

Lesson 1

PowerPoint Presentations
Chapter 1 PPT
Chapter 2 PPT
Supplementary Resources
Rahmat, R.W. (2018). From research to market [Video]. TEDx Conferences. Dr. Rahmita Wirza Rahmat talks about the challenge of transforming research to marketable product.
Botha, F. (2018, November 26). Winning Companies Do Their Research; Four Tips to Get You Started [Article].  
Wynne, K. (2019, September 6). Forever 21 Apologies After Mailing Diet Bars with Customers' Orders [Article].
Walter, M. (2005). "Using the 'power of the data' within indigenous research practice." Australian Aboriginal Studies, 2005(2), 27.

Lesson 2

PowerPoint Presentation
Chapter 3 PPT
Supplementary Resources
Golbeck, J. (2013). Your social media "likes" expose more than you think [Video]. TEDx MidAtlantic Conferences.
Hill, K. (2012, February 16). How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did [Article]. Forbes.
Wong, J.C. (2019, March 18). The Cambridge Analytica scandal changed the world-but it didn't change Facebook [Article]. The Guardian.
Government of Canada Panel on Research Ethics. (2018). Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans – TCPS 2.
Hayward, A., Sjoblom, E., Sinclair, S., & Cidro, J. (2021, January 1). A New Era of Indigenous Research: Community-based Indigenous Research Ethics Protocols in Canada. Journal of Empirical Research on Human Research Ethics, 16(4), 403-417.
First Nations Information Governance Centre/Le Centre de gouvernance de l'information des Premières Nations. (2025).
Assembly of First Nations (AFN). (2025).

Lesson 3

PowerPoint Presentation
Chapter 4 PPT
Supplementary Resources
Akhtar, D.M.I. (2016). Research design. Research Design (February 1, 2016).
Singh, M., & Major, J. (2017). Conducting Indigenous Research in Western Knowledge Spaces: Aligning Theory and Methodology. Australian Educational Researcher, 44(1), 5–19.

Lesson 4

PowerPoint Presentation
Chapter 5 PPT
Supplementary Resources
Qualtrics. (2022). Secondary Research: Definition, methods, & examples.
Hox, J. J., & Boeije, H. R. (2005). Data Collection, Primary vs. Secondary. In Encyclopodia of Social Measurement (pp. 593-599). Amsterdam: Elsevier. https://doi.org/10.1016/B0-12-369398-5/00041-4
Oracle Cloud Infrastructure. (2022). What is Big Data?
Tabesh, P., Mousavidin, E., & Hasani, S. (2019). Implementing big data strategies: A managerial perspective. Business Horizons, 62(3), 347–358. https://doi.org/10.1016/j.bushor.2019.02.001.
Robinson, C. J., Kong, T., Coates, R., Watson, I., Stokes, C., Pert, P., McConnell, A., & Chen, C. (2021). Caring for Indigenous Data to Evaluate the Benefits of Indigenous Environmental Programs. Environmental Management, 68(2), 160–169. https://doi.org/10.1007/s00267-021-01485-8.
PRIZM Environics Analytics. (2025).

Lesson 5

PowerPoint Presentation
Chapter 6 PPT
Supplementary Resources
Dr. Baker SDSU Marketing. (2020, July 21). Sampling - Simple Random Sampling in Marketing Research [Video file]. YouTube.
Qualtrics. (2022). What is non-probability sampling? Everything you need to know.
Marin, T., Taylor, A. W., Grande, E. D., Avery, J., Tucker, G., & Morey, K. (2015). Culturally appropriate methodology in obtaining a representative sample of South Australian Aboriginal adults for a cross-sectional population health study: challenges and resolutions. BMC Research Notes, 8(1), 1–10. https://doi.org/10.1186/s13104-015-1080-5.

Lesson 6

PowerPoint Presentation
Chapter 7 PPT
Supplementary Resources
Felderink, M. (2016, February 13). Semi-structured interviewing as a Participatory Action research method [Video file]. YouTube.
Chanma, M. (2013, July 28). Malinowski on the Kula [Video file]. YouTube.
MarketResearchVideos. (2010, April 4). 6.3 Projective techniques [Video file]. YouTube.

Lesson 7

PowerPoint Presentation
Chapter 8 PPT
Supplementary Resources
Kennedy, Y. (2020, July 7). Are Surveys Giving You Enough Information? How To Reveal Deeper Insights. Forbes Human Resources Council.
Walter, M., & Suina, M. (2019). Indigenous data, indigenous methodologies and indigenous data sovereignty. International Journal of Social Research Methodology, 22(3), 233–243.

Lesson 8

PowerPoint Presentation
Chapter 9 PPT
Supplementary Resources
GoSurvey. (2021). The Dos' and Don'ts' of Creating Survey Questionnaire. GoSurvey Blog.
Putt, J. (2013, January). Conducting research with Indigenous people and communities (Brief 15). Indigenous Justice Clearinghouse.

Lesson 9

PowerPoint Presentation
Chapter 10 PPT
Supplementary Resources
Qualtrics. (2022).
Coburn, E. (2015). A review of Indigenous Statistics: A Quantitative Research Methodology. Decolonization: Indigeneity, Education & Society, 4(2). 123-133.

Lesson 10

PowerPoint Presentation
Chapter 11 PPT
Supplementary Resources
Indigenous Approaches to Data and Evaluation. (2020-2022). Data Governance and Management Toolkit.
Tuck, E. (2009). Suspending Damage: A Letter to Communities. Harvard Educational Review, 79(3). 409-428.
Indigenous Approaches to Data and Evaluation Reading List. (2021, March). Data Governance and Management Toolkit.

Lesson 11

PowerPoint Presentation
Chapter 12 PPT
Supplementary Resources
Thames, M. (Host). (2021, July). (Host). How Brands Can Leverage Analytics for Growth [Audio podcast]. Social Media Decoded.
Zec, J. (2022, April 6). "Brand" New World: How the Metaverse is Revolutionizing Customer Engagement. Citi Ventures.
Kim, J. (2021). Advertising in the Metaverse: Research Agenda. Journal of Interactive Advertising, 21(3), 141-144.
Vigil-Hayes, M., Duarte, M., Parkhurst, N.D., & Belding, E. (2017). # Indigenous: Tracking the Connective Actions of Native American Advocates on Twitter. CSCW, 2, 1387-1399.

Lesson 12

PowerPoint Presentation
Chapter 13 PPT
Supplementary Resources
Bartos, L. (n.d.). 5 Things to Remember When Writing a Market Research Report [Blog]. C+R Research.
Toombs, E., Drawson, A.S., Chambers, L., Bobinski, T.L.R., & Dixon, J. (2019). Moving Towards an Indigenous Research Process: A Reflexive Approach to Empirical Work with First Nations Communities in Canada. International Indigenous Policy Journal, 10(1). https://doi.org/10.18584/iipj.2019.10.1.6.
Kim, J. (2021). Advertising in the Metaverse: Research Agenda. Journal of Interactive Advertising, 21(3), 141-144.
Piancatelli, C., Massi, M., & Vocino, A. (2021). #artoninstagram: Engaging with art in the era of the selfie. International Journal of Market Research, 63(2), 134–160. https://0-doi-org.aupac.lib.athabascau.ca/10.1177/1470785320963526