This elective will provide the knowledge, tools, and thinking structure required to undertake any kind of activity, but especially entrepreneurial and organizational activities. Participants will learn the characteristics of entrepreneurs and how entrepreneurial activity systems are formed.
Participants will also learn how to apply and use the entrepreneurial model of vision and relations to understand entrepreneurial behaviour and use it to develop their own visionary and entrepreneurial systems thinking. The course lays the foundation for entrepreneurial activities both inside and outside existing organizations.
The main aim of this elective is to provide a dynamic model for understanding and fostering visionary thinking and entrepreneurship.
Reading 16: Knowles, R. & Castillo, C. (2017). Chapter 1: Your great adventure: Exploring your options. In Small business: An entrepreneur’s plan (7th enhanced Can. ed., pp. 1–32). Toronto, ON: Cengage Canada. [Please refer to your textbook for this reading] |
Reading 17: Knowles, R. & Castillo, C. (2017). Chapter 2: Spotting Trends and Opportunities. In Small business: An entrepreneur’s plan (7th enhanced Can. ed., pp. 33–66). Toronto, ON: Cengage Canada. [Please refer to your textbook for this reading] |
Reading 18: Knowles, R. & Castillo, C. (2017). Chapter 3: Positioning yourself as an entrepreneur for market opportunities. In Small business: An entrepreneur’s plan (7th enhanced Can. ed., pp. 67–91). Toronto, ON: Cengage Canada.Please refer to your textbook for this reading] |
Reading 19: Knowles, R. & Castillo, C. (2017). Chapter 4: Profiling your target customer. In Small business: An entrepreneur’s plan (7th enhanced Can. ed., pp. 93–117). Toronto, ON: Cengage Canada. [Please refer to your textbook for this reading] |
Reading 20: Knowles, R. & Castillo, C. (2017). Chapter 5: Learning from the competition: Your competitive intelligence. In Small business: An entrepreneur’s plan (7th enhanced Can. ed., pp. 119–127).Toronto, ON: Cengage Canada. [Please refer to your textbook for this reading] |
Reading 21: McEwen, T. (2008). Environmental scanning and organizational learning in entrepreneurial ventures. Entrepreneurial Executive, 13, 1–16. |
Reading 22: Knowles, R., & Castillo, C. (2017). Chapter 5: Learning from the competition: Your competitive intelligence. In Small business: An entrepreneur’s plan (7th Enhanced Can. Ed.) (pp. 127–141). Toronto, ON: Cengage Canada.[Please refer to your textbook for this reading] |
Reading 25: Knowles, R., & Castillo, C. (2017). Chapter 15: Pulling the plan together. In Small business: An entrepreneur’s plan (7th Enhanced Can. Ed.) (pp. 419–448). Toronto, ON: Cengage Canada. [Please refer to your textbook for this reading] |