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MKTG 414v9: International Marketing and Exporting Report a Broken Link

Lesson 1

Supplemental Reading
Calof, J. L., & Beamish, P. W. (1994).  The right attitude for international success. Business Quarterly, 59(1), 105–110.

Lesson 2

Supplemental Readings
Cleghorn, J., Erdman, R., Gage, R., MacNaughton, J. D., et al. (1995). Taking the slow boat to China. Business Quarterly, 59(3), 10–21.
Hutt, M. D., Stafford, E. R., Walker, B. A., & Reingen, P. H. (2000). Case study: Defining the social network of a strategic alliance. Sloan Management Review, 41(2), 51-62.

Lesson 4

Supplemental Readings
Guest, P. (2014). Can the IMF change its spots? African Banker, 4th Quarter 2014, 58–60.
Shah, A. (2015, Dec. 8). Why the Paris climate conference matters for investors [blog post]. Institutional Investor.

Lesson 5

Supplemental Reading
Glover, M. K. (1990). Do’s and taboos: Cultural aspects of international business. Business America, 111(15), 2–6.

Lesson 6

Supplemental Readings
Park, S. H., Zhao, M., & Li, S. (2015). From silent majority to strategic challengers: China’s new stakeholders for MNCs. beyondbrics.ft.com.
Verma, S. (2013, Sept.). Ngozi Okonjo-Iweala: Nigeri’s crusader-in-chief fights for the country’s soul. Euromoney.com.

Lesson 7

Required Reading
Government of Canada Justice Laws Website. (2016). Corruption of Foreign Public Officials Act.
Supplemental Reading
Zwisler, C. (2015). Legal and regulatory considerations in global franchising. Franchising World,  (47)6, 26–27.

Lesson 8

Supplemental Reading
Loyka, J. J., & Powers, T. L. (2003). A model of factors that influence global product standardization. Journal of Leadership and Organizational Studies, 10(2), 64-72.

Lesson 10

Required Reading
Foreign Affairs and International Trade Canada. (2011). Step-by-step guide to exporting.

Read

  • "Opening the door: Entering your target market" (pp. 19–22)
  • "Selling online: E-business for exporters" (pp. 39–42)

Lesson 11

Supplemental Readings
Lin, C. A. (2001). Cultural values reflected in Chinese and American television advertising. Journal of Advertising, 30(4), 83–94.
Zhang, Y., & Gelb, B. D. (1996). Matching advertising appeals to culture: The influence of products' use conditions. Journal of Advertising, 25(3), 29–46.

Lesson 12

Supplemental Readings
Honeycutt, E. D., Jr., Ford, J. B., & Kurtzman, L. (1996). Potential problems and solutions when hiring and training a worldwide sales team. The Journal of Business & Industrial Marketing, 11(1), 42–54.
Lewin, J. E., & Johnston, W. J. (1997). International salesforce management: A relationship perspective. The Journal of Business & Industrial Marketing,  12(3/4).

Lesson 13

Supplemental Readings
Assmus, G., & Wiese, C. (1995). How to address the gray market threat using price coordination. Sloan Management Review, 36(3), 31–41.

Lesson 14

Supplemental Reading
Reynolds, N., Simintiras, A., & Vlachou, E. (2003). International business negotiations: Present knowledge and direction for future research. International Marketing Review, 20(3), 236–361.