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ADMN 401: Senior Conference Report a Broken Link

Topic 1 (Strategy): Required Reading

Jauch, L. R., & Osborn, R. N. (1981). Toward an integrated theory of strategy. Academy of Management Review, 6(3), 491–498.
Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61–78.

Topic 2 (Value Creation): Required Reading

Kiss, A. (2016). Value creation and different dimensions of value in corporate practice. Annals of the University of Oradea, Economic Science Series, 25(1), 651–661.
Tantalo, C., & Priem, R. L. (2016). Value creation through stakeholder synergy. Strategic Management Journal, 37(2), 314–329. 

Topic 2: Required Video

Strategyzer. (2016). Value proposition canvas explained. 

To play this video, click the yellow triangle in the black circle within the canvas image.

Topic 3 (Business Models): Required Reading

Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50–59.
Kortmann, S., & Piller, F. (2016). Open business models and closed-loop value chains: Redefining the firm-consumer relationship. California Management Review, 58(3), 88–109. 
Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86-92. 

Topic 3: Required Video

Strategyzer. (2011). Business Model Canvas Explained.
Strategyzer. (2011). Business Model Canvas Tutorial: What is a Business Model? 

Topic 4 (Innovation and Entrepreneurship): Required Reading

Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 64–72.
Fang, Z. (2005). Exploring the synergy between entrepreneurship and innovation. International Journal of Entrepreneurial Behavior & Research, 11(1), 25–41. 
Galindo, M., & Méndez‐Picazo, M. (2013). Innovation, entrepreneurship and economic growth. Management Decision, 51(3), 501–514. 

Topic 5 (Promoting the Firm): Required Reading

Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), 122–126. 
Hoejmose, S. U., Roehrich, J. K., & Grosvold, J. (2014). Is doing more doing better? The relationship between responsible supply chain management and corporate reputation. Industrial Marketing Management, 43(1), 77–90. 
Petrokaitė, K., & Stravinskienė, J. (2013). Corporate reputation management decisions: Customer’s perspective. Engineering Economics, 24(5), 496-506. 

Topic 6 (Measuring and Managing Performance): Required Reading

Kaplan, R. S., & Norton, D. P. (2001). Transforming the BSC from performance measurement to strategic management: Part I. Accounting Horizons, 15(1), 87–104.
Nowak, M. (2015). Moral conflict in performance measurement. Research Papers of Wroclaw University of Economics, (398), 372–379. https://doi.org/10.15611/pn.2015.398.35