MKTG 420v7: Advertising and Promotion Report a Broken Link

There is no doubt that the ability of an organization to communicate effectively and efficiently with its target audiences is critical to its success. Marketing communications, including advertising, sales promotion, public relations, direct marketing, personal selling, and internet marketing, are increasingly used to sell products and services and to promote causes, market political candidates, and deal with social problems. With the fragmentation of traditional media, the use of more sophisticated interactive media, and the growing privacy concern for customers, marketers are constantly searching for new alternatives to communicate with their target audiences. This course introduces you to this fascinating field. You will learn how to cope with recent environmental challenges, research and evaluate an organization’s marketing and promotional situation, and use the different elements of promotional mix to develop effective marketing communication strategies and programs.

Lesson 1


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Lesson 2


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Lesson 3


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Lesson 4


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Lesson 5


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Lesson 6


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Lesson 7


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Lesson 8


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Lesson 9


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Lesson 10


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Lesson 11


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Lesson 12


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Lesson 13


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Lesson 14


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