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CMNS 201: Introduction to Mass Media (Rev. 7) Report a Broken Link

Unit 1: Introduction to Mass Media Communication

Peters, J. D. (2010). Mass media. In Mitchell W. J. T. and Hansen M. (Eds.). Critical terms for media studies. Chicago: The University of Chicago Press, pp. 266–279. 
Baran S. J. and Davis, D. K. (2012). Four eras of mass communication theory. In Mass communication theory: foundations, ferment, and future. 6th edition. Boston: Wadsworth, pp. 22–41.

Unit 2: What Is Mass Communication?

Gasher, M., Skinner, D. and Lorimer, R. (2016). Defining the field. In Mass communication in Canada. 8th edition. Don Mills, ON: Oxford University Press, pp. 2–31.
Gasher, M., Skinner, D. and Lorimer, R. (2016). Mass communication in a digital age. In Mass communication in Canada. 8th edition. Don Mills, ON: Oxford University Press, pp. 336–361.

Unit 3: Media Audiences

Güven, Z. C. (2024). Administrative communication research in radio and film studies: reviewing the audience concept. İNİF E-Dergi, 9(1), pp. 206–223.
Sturken, M. and Cartwright, L. (2009). Viewers make meaning. In Practices of looking: an introduction to visual culture. New York: Oxford University Press, pp. 45–71.

Unit 4: Regulating Mass Media in Canada—The CRTC & Copyright Law

Jeannotte, M. S. (2022). Digital platforms and analogue policies: governance issues in Canadian cultural policy. Canadian Journal of Communication, 47(2), pp. 293–312.
Copyright Office. (2024). Canadian copyright law. University of Alberta.
Creative Commons. (2026). The commons belongs to us all. Creative Commons. 

Unit 5: Media Ownership

Thevenin, B. (2022). Critically engaging. In Making media matter: critical literacy, popular culture, and creative production. New York: Routledge, pp. 89–114.  
Winseck, D. (2022). Media and internet concentration in Canada, 1984–2021. Global Media and Internet Concentration Project, Carleton University.

Please read the following sections from Winseck’s report:
•    Executive Summary, pp. i–v
•    Headline Facts, pp. vi–vii
•    Introduction, pp. 1–5
•    Why We Should Care about Media Concentration: The Consequences of Digital Dominance, pp. 6–8
Knoche, M. (2021). Media concentration: a critical political economy perspective. tripleC: Communication, Capitalism & Critique, 19(2), pp. 371–391.

Unit 6: Mass Media, Representation & Identity

Hall, S. (1997). The work of representation. In Representation: cultural representations and signifying practices. London, SAGE, pp. 15–29.

Please read pages 15 to 29 (to the end of 1.6 Summary, before Activity 4).
Hall, S. (1997). The spectacle of the "other." In Representation: cultural representations and signifying practices. London: SAGE, pp. 223–290.

Unit 7: Digital Networks—Opportunities & Risks

Gopnik, A. (2011). The information: how the internet gets inside us. The New Yorker, 14 February 2011.
Benkler, Y. (2006). Introduction: a moment of opportunity and challenge. In The wealth of networks: how social production transforms markets and freedom. New Haven: Yale University Press, pp. 1–28.

Please read the Introduction to this book, which begins on page 13 of the PDF and ends on page 40.
Zuboff, S. (2019). We make them dance: surveillance capitalism, the rise of instrumentarian power, and the threat to human rights. In Jørgensen, R. F. (Ed.). Human rights in the age of platforms. London: MIT Press, pp. 3–20. 

Unit 8: Social Media

Boyd, D. M. and Ellison, N. (2007). Social network sites: definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), pp. 210–230. 
Cunningham, S. and Craig, D. (2017). Being “really real” on YouTube: authenticity, community and brand culture in social media entertainment. Media International Australia, 164(1), pp. 71–81.
Fuchs, C. (2021). Platform capitalism. In Social media: a critical introduction. 3rd edition. London: SAGE, pp. 309–324. 

Unit 9: Influencer Industries—Audiences, Cultures & Economies

Pitafi, Z. R. and Awan, T. M. (2024). The rise of influencer culture: marketing, monetization, and authenticity in the social sphere. In J. Višňovský & J. Majerová (Eds.). Social media and modern society: how social media are changing the way we interact with the world around. IntechOpen, pp. 107–130.
Shtern, J. and Hill, S. (2021). The political economy of sponsored content and social media entertainment. In S. Cunningham and D. Craig (Eds.). Creator culture: an introduction to global social media entertainment. NYU Press, pp. 250–270.
Abidin, C. and Cover, R. (2018). Gay, famous and working hard on YouTube: influencers, queer microcelebrity publics and discursive activism. In P. Aggleton, R. Cover, D. Leahy, D. Marshall and M. L. Rasmussen (Eds.). Youth, sexuality and sexual citizenship. Routledge, pp. 217–231.

Unit 10: Artificial Intelligence’s Impacts on Mass-Mediated Culture

Hermann, E. (2022). Artificial intelligence and mass personalization of communication content—an ethical and literacy perspective. New Media & Society, 24(5), pp. 1258–1277.
Lewis, J. E. (2023). Imagining Indigenous AI. In K. Dihal and S. Cave (Eds.). Imagining AI: how the world sees intelligent machines. Oxford University Press, pp. 210–217.