Digital Reading Room 2.0 -- CAPS 698: Simulation

CAPS 698: Simulation Report a Broken Link

CAPS 698: Simulation is the culminating experience of the MBA program. In this capstone course, you will operate a simulated company in a dynamic and competitive marketplace, launching a business that produces 3D-printed carbon fibre bicycles. Across six decision-making quarters, you will balance innovation, profitability, and social responsibility within a conscious capitalism framework. This experiential and integrative course requires you to synthesize MBA-level knowledge in marketing, operations, finance, HR, and leadership.

Week 1

Cadotte, E. (2014). The use of simulations in entrepreneurship education: Opportunities, challenges and outcomes. In M. H. Morris (Ed.), Annals of entrepreneurship education and pedagogy – 2014 (pp. 280–302). Edward Elgar Publishing Limited.

Kenton, W. (2025, October 2). Conscious capitalism explained: Principles and notable companies. Investopedia. https://www.investopedia.com/terms/c/conscious-capitalism.asp

Mackey, J. (2006, November 9). Conscious capitalism: Creating a new paradigm for business. Whole Foods Market. https://www.wholefoodsmarket.com/tips-and-ideas/archive/conscious-capitalism-creating-new-paradigm-for-c2-a0business

Marketplace Simulations. (n.d.). Conscious Capitalism demo [Video]. https://www.marketplace-simulation.com/conscious-capitalism-demo/

Week 2

Mackey, J. (2011, May). What conscious capitalism really is: A response to James O’Toole and David Vogel’s “Two and a half cheers for conscious capitalism.” California Management Review, 53(3), 83–90. https://doi.org/10.1525/cmr.2011.53.3.83

Week 3

Woodruff, R. B. (1997, March). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153. https://doi.org/10.1007/BF02894350

Week 4

Kaplan, R. S., & Norton, D. P. (1993, September–October). Putting the balanced scorecard to work. Harvard Business Review, 71(5), 134–147.

Week 5

Epstein, M. J., & Roy, M.-J. (2003, Spring). Making the business case for sustainability: Linking social and environmental actions to financial performance. Journal of Corporate Citizenship, 9, 79–96.

Week 6

Hitt, M. A., Ireland, R. D., Sirmon, D. G., & Trahms, C. A. (2011). Strategic entrepreneurship: creating value for individuals, organizations, and society. Academy of Management Perspectives, 25(2), 57–75. https://doi.org/10.5465/amp.25.2.57

Week 7

Bititci, U., Garengo, P., Dörfler, V., & Nudurupati, S. (2012, September). Performance measurement: Challenges for tomorrow. International Journal of Management Reviews, 14(3), 305–327.

Week 8

Argyris, C. (2002, Winter). Teaching smart people how to learn. Reflections: The Sol. North America Journal, 4(2), 4-15.

Week 9

Namo, L. V. (2024, November 1). Reflective essay on business simulation and professional development. ResearchGate. https://doi.org/10.13140/RG.2.2.16242.41925

Week 10

McDonald, J., & Dominguez, L. (2009, March). Reflective writing: Developing patterns for thinking about learning in science. The Science Teacher, 76(3), 46–49.