CAPS 696: Primary Business Research Design Project Report a Broken Link
CAPS 696: Primary Business Research Design Project is the culminating experience of the MBA program for students interested in understanding business research design. Students design a research study for primary data collection but do not actually conduct the study or collect data. The course helps students evaluate consultant proposals, design small-scale studies, and assess data quality in business contexts.
Textbook
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Note: You will use the textbook starting in Week 2. Please refer to it regularly as you complete this course. Starting in Week 3, some textbook readings are split by design. Depending on your design choice, you will read chapters related to either quantitative design or qualitative design. |
Required Readings:
Week 1
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No required readings this week. |
Week 2
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Textbook Chapter 3: The Research Process |
Week 3
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Qualitative Design Reports: Textbook Chapter 12: Interpretive Research |
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Quantitative Design Reports: Textbook Chapter 6: Measurement of Constructs, Chapter 7: Scale Reliability and Validity, and Chapter 8: Sampling. |
Week 4
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Textbook Chapter 16: Research Ethics. |
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Qualitative Design Reports: Review and apply Chapter 12. |
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Quantitative Design Reports: Review and apply Chapters 6, 7, and 8. |
Week 5
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Qualitative Design Reports: Textbook Chapter 13: Qualitative Analysis (review and apply Chapter 12). |
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Quantitative Design Reports: Textbook Chapter 9: Survey Research. |
Weeks 6 - 10
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No required readings for these weeks. Textbook chapters remain available as reference materials. |