ECOM 320v6: Overview of e-Commerce Report a Broken Link
This foundational course focuses on principles of e-commerce from a business perspective. It provides an overview of business and technology topics, business models, virtual value chain, and innovation and marketing strategies. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored.
Lesson 3
| Supplementary Readings |
| Magretta, J. (2002). Why business models matter. Harvard Business Review 80(5), 86-92. |
| Rappa, M. (2000). Managing the digital enterprise: Business models on the Web. North Carolina State University. This overview of business models on the Web includes brief descriptions and useful examples. |
| Lam, L. W, & Harrison-Walker, L. J. (2003). Toward an objective-based typology of e-business models, Business Horizons, 46(6), 17-26. This link will take you to a table of contents for Business Horizons. To retrieve the article by Lam and Harrison-Walker, click the link labelled "PDF (111 K)" for article number four. |
Lesson 7
| Supplementary Readings |
| Payment Card Industry (PCI) Data Security Standard: Requirements and Security Assessment Procedures, Version 2.0, October 2010 |
| Government of Canada (2009). Canadian legislation for Electronic Commerce Protection Act (Bill C-27). |
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Vicomsoft InterGate Policy Manager
This commercial site contains useful information on firewall protection products. |
Lesson 10
| Required Readings |
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Intellectual Property Policy
From the left-hand menu, select "Current Issues" for links to information on law and policy initiatives regarding copyright, trademarks, and patents. |
| Copyrights (maintained by the Canadian Intellectual Property Office) |
| Canadian Internet Registration Authority (CIRA) |
| Privacy Commissioner of Canada: Privacy Act |
| Privacy Commissioner of Canada: Bill C-6 The Personal Information Protection and Electronic Documents Act (PIPEDA) |
| Privacy Commissioner of Canada: Provincial/Territorial Privacy Laws, Oversight Offices and Government Organizations |
| Supplementary Readings |
| Electronic Privacy Information Center |
| Fortunato, F. (2007). Fraud on eBay: Causes and cures. Ecommerce-Guide.com, January 8, 2007. |
| Megna, M. (2007). Shopping cart considerations. ECommerce-Guide.com, January 9, 2007. |